Position Description
Welcome to one of the toughest and most fulfilling ways to help people, including yourself. We offer the latest tools, most intensive training program in the industry and nearly limitless opportunities for advancement. Join us and start doing your life’s best work.
No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You’ll help improve the health of millions. And you’ll do your life’s best work.
The Digital Marketing Content Librarian is responsible for managing the content within the content management system (CMS) for Optum Marketing. The Digital Marketing Content Librarian is focused on cataloging, archiving and auditing content for the Marketing team and is responsible for fulfilling content search/upload/retrieval requests from the marketing managers, program managers, and design teams.
The Digital Marketing Content Librarian must possess a balance of technical, analytical, and creative, thinking skills, while being focused on producing, executing and maintaining a high quality content management system. The ideal candidate will have experience managing content using Adobe Experience Manager, including experience with Adobe AEM Assets and Communities along with Adobe Target and Adobe Analytics and extensive knowledge on browseability, searchability, and file taxonomy.
Primary Responsibilities:
• Upload and manage new and existing marketing content to the content management system on a daily basis with a high standard of excellence
• Retrieve content for and answer related CMS questions coming from the marketing teams
• Develop and revise the CMS taxonomy for all Marketing content as needed.
• Develop tagging process for all material in the CMS to continuously improve searchability for all users
• Work in a proactive manner to provide marketing delivery thought leadership and guidance, determining the best solutions to fulfill the needs of marketing segment and portfolio teams, while ensuring CMS projects are delivered on time, on budget, with a high standard of excellence
• Work in concert with cross-functional teams, using data and analytics to clearly articulate performance, value, and areas of improvement to continually improve and advance the CMS functionality by providing actionable insight and recommendations
• Develop and manage the reporting and auditing requirements of the marketing materials within the content management system
• Utilize excellent organizational skills to manage multiple projects, under quick deadlines and be able to respond quickly and accurately to change
Requirements
To be considered for this position, applicants need to meet the qualifications listed in this posting.
Required Qualifications:
• Bachelor’s Degree (or higher) in Computer Science, Digital Marketing, or a similar field
• 2+ years working with digital repositories and/or digital object cataloging
• Direct accountability for asset tagging and search engine optimization
• 2+ years’ experience managing web content
• 2+ years of technical project management experience
• Proficiency Microsoft Office suite (Word/Excel/PowerPoint/Outlook)
Preferred Qualifications:
• 2+ years in web design and/or HTML experience preferably within an ecommerce or retail setting
• Experience using with web CMS tools i.e. Adobe Experience Manager, etc.
• Experience with Adobe Suite, Dreamweaver, Photoshop and Illustrator
• Experience with HTML/ CSS/ JavaScript
Soft Skills:
• Strong attention to detail and project management acumen
• Excellent interpersonal skills, collaboration, team player, and the ability to influence through conversation
• Demonstrated ability to creatively solve problems, create and improve processes
• Strong ability to learn technology and keep up with ever changing advances and capabilities
UnitedHealth Group is working to create the health care system of tomorrow.
Already Fortune 6, we are totally focused on innovation and change. We work a little harder. We aim a little higher. We expect more from ourselves and each other. And at the end of the day, we’re doing a lot of good.
Through our family of businesses and a lot of inspired individuals, we’re building a high-performance health care system that works better for more people in more ways than ever. Now we’re looking to reinforce our team with people who are decisive, brilliant and built for speed.
Come to UnitedHealth Group, and share your ideas and your passion for doing more. We have roles that will fit your skills and knowledge. We have diverse opportunities that will fit your dreams.
Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment
Online posting and application information