Digital Content Specialist / Librarian – Patterson Companies

Job Location Saint Paul, Minnesota Job ID 2019-8757

The Digital Librarian works closely with the business unit’s content team to help develop and define a reusable and sustainable content model. While the content team defines the ‘who, what, when, where and why’ of content, the Digital Librarian organizes the shape, structure, and application of the content assets to ensure reuse across multiple channels. The Digital Librarian is responsible for managing the content within the content management system (CMS). This role is also accountable for the technical, creative, and analytical aspects of the digital content and will partner closely with the business units and digital teams for continuous improvement.

• Manage content within Kentico CMS, including uploading, organizing, auditing, and removing content
• Partner with technical leaders to build a content model to support an omnipresent content strategy
• Develop and implement taxonomies and supporting semantic services
• Develop and implement metadata strategy inclusive of SEO best practice
• Identify concepts and keywords and update tags and categorization in CMS
• Develop and manage content related analytics and insights
• Create guidelines and documentation to support the marketing contributors and authors
• Partner closely and educate business units and channel teams on digital content needs, standards, and best practices
• Identify concepts and keywords and update tags and categorization in CMS
• Define and govern data modeling and design standards, tools, best practices, and related development methodologies for the organization
• Analyze data-related system integration challenges and propose appropriate solutions
• Pinpoint areas for improvement and provide guidance to team to improve all data sets

• Bachelor’s degree in journalism, technology, business or related field of study.
• At least 3 years of experience in digital marketing and/or Ecommerce environments, with direct accountability for SEO principles, semantic concepts and the protocol
• Experience managing web content
• Strong understanding of personalization, content models, and adaptive content
• Familiarity with database structures and import / export protocols; experience with headless application architecture a plus
• Experience with agile processes in a highly dynamic environment
• Experience with digital technologies; CMS, HTML, CSS, JavaScript and responsive frameworks such as Bootstrap
• Strong attention to detail
• Understanding of information architecture, user heuristics, prototyping tools and approaches
• Basic understanding of data modeling, entity relationships, and the value of data structure and normalization.
• Passion for content organization, optimization, and content marketing
• Ability to clearly communicate complex technical ideas, regardless of the technical capacity of the audience
• Ability to quickly learn and adapt modeling methods from case studies or other proven approaches

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